Hailey has a broad background in user experience, from her earlier days as a copywriter and content strategist to her more recent roles as information architect and user researcher. Hailey is an honors graduate from Michigan State University with a degree in Advertising and Public Relations and she loves calling the Greater Lansing area her home! At Gravity Works, she serves as UX manager and leads the UX process on many active projects. Her favorite part about her job is working cross functionally with the full team, from collaborating on wireframes and mockups with designers to specking out functional requirements with the dev team. She also enjoys meeting new people and building relationships with her clients.
Get To Know Hailey
My mom made a weighted quilt blanket out of my old T-shirts from high school. She spent months secretly working on this and it was an awesome surprise.
I wanted to be a fictional author like J.K. Rowling. When I was in third grade, I wrote her a letter and her publicist sent me one back along with an autographed photo!
In high school I was in concert band, jazz band, theater, and acapella – sometimes in the same semester. I was really into performing arts.
Classic rock, particularly the 70s. I have a fairly large vinyl collection.
Hailey's Favorite Project
One of my favorite projects was rebuilding TheRide’s website for the AAATA. It stands out because I had the opportunity to do a complete rewrite—something that’s both rare and rewarding. Crafting copy for an entire site requires extensive planning and research before a single word is written. I collaborated with subject matter experts across departments to ensure the content accurately reflected their goals and spoke to their audiences. It was an intensive, cross-functional effort that also involved working closely with our design team to create wireframes and mockups that aligned with the overall content strategy. This website has held up well over the years —and I’m proud to have been part of it.