Hailey is an honors graduate from Michigan State University with a degree in Advertising and Public Relations. She ensures that the designs we create and the tools we build support our clients’ content and strategic goals. Hailey manages the entire content process, from content audits and strategic planning to copy writing and content integration. She’s an advocate for using plain language to help users navigate information, accomplish online tasks, and make the most of their time on the web.
Get To Know Hailey
My mom made a weighted quilt blanket out of my old T-shirts from high school. She spent months secretly working on this and it was an awesome surprise.
I wanted to be a fictional author like J.K. Rowling. When I was in third grade, I wrote her a letter and her publicist sent me one back along with an autographed photo!
In high school I was in concert band, jazz band, theater, and acapella – sometimes in the same semester. I was really into performing arts.
Classic rock, particularly the 70s. I have a fairly large vinyl collection.
Hailey's Favorite Project
I’m inspired by the clients that dedicate their livelihood to making the world a better place. That’s why I enjoyed working with the team at Habitat for Humanity of Michigan. There’s no better feeling than knowing our websites are going to serve an important purpose, like helping families access housing and other critical needs. I had the opportunity to draft new content using a tone of voice that motivates, inspires, and empowers users to take action – whether that’s making a donation, getting involved in a local build, or seeking life changing services. What could be more rewarding than that?