Welcome to our table–that's the slogan for a new global awareness campaign aimed at educating the public about food and health. Food@MSU draws attention to food-related issues that effect our families and our planet. The campaign helps consumers make better informed decisions about the food they eat.
Part of this initiative is to host a series of round table discussions between scientists, farmers and consumers. To get the word out, they needed a dynamic, content-focused website where they can easily share news and promote upcoming events.
Our project management methods leave room for flexibility. We work with our clients to find a project plan that meets their unique needs. This particular project required a special work plan that was in sync with their marketing milestones. We separated the project into three distinct phases. This plan allows Food@MSU to introduce new offerings as their campaign gains momentum in the months to come.