UCLA Technology Development Group

The UCLA Technology Development Group (UCLA TDG) is UCLA's campus-wide gateway to innovation, research and entrepreneurship. TDG needed a contemporary, crisp design to invite people to instantly engage with UCLA technologies. From biology, to chemistry, to electronics, the new website leads people—researchers, entrepreneurs, and investors—through important resources and opportunities.

60%

traffic from organic search

>15K

monthly visitors

The UCLA TDG website homepage on a laptop

Award-Winning Homepage

It was important that the TDG homepage formed an instant connection with visitors. Our design team used vibrant color schemes and large visuals to hook interest. We also incorporated smooth animations to help guide visitors through the homepage content.

The design received praise by both our clients and our peers in the digital community, earning a Silver W3 Award for web excellence!

2018 W3 Award

Startup Resources

A core goal of TDG is to lead researchers through the process of bringing innovation to market, from policies to becoming licensed. Most-visited pages on the new site include research support and startup resources. The portfolio of success stories helps tell the story of UCLA "innovations that will change the world" to the general public.

Technologies Database

The new website connects with a third-party database of technologies created through UCLA TDG. Whether by direct link or keyword search, visitors see results from this database with a brand connection to the main TDG website. This part of the website addresses the mission to create economic value to support UCLA's scholarly and educational missions.

News & Events

Promoting UCLA innovation and research benefits the larger society. And the TDG team connects with researchers and entrepreneurs by promoting recent news and upcoming events. The UCLA community can see accomplishments, as well as meet up for upcoming networking opportunities.

Learn more about how Gravity Works applied strategy, research, and creativity to the UCLA TDG project!

Read blog post

Working with the Gravity Works team was a wonderful experience and I would definitely recommend their firm. Their team’s expertise and patience was vital in the development and launch of the new UCLA TDG website, which won a W3 Award! We threw many last minute changes and questions to our project manager, Lauren Colton, and I greatly appreciate her and the Gravity Works team’s creativity and resilience.

Thank you for highlighting the UCLA TDG website and displaying our division as the innovators we strive to be.

Elizabeth Bazarko

Marketing Manager, UCLA TDG