Northeastern State University
As the oldest four-year public institution west of the Mississippi River, Northeastern State University has a reputation for providing excellence in higher education. NSU stands by breaking barriers–supporting first generation, minority, and part-time students with a wide range of academic programs and flexible curriculum. To improve their online image, our team built a cohesive web presence that represented departments across three campuses. The new NSU website portrays their quality education and supportive community by showcasing all they have to offer.
This fresh website design is inspired by NSU's rich heritage, and built to attract students while guiding curious website visitors into successful alumni. The polished, modern look-and-feel of the site promotes clear calls to action with a special focus on applications and enrollment. We worked with NSU stakeholders to ensure that the website followed NSU brand guidelines and WCAG 2.0 AA accessibility standards.
Leading in Accessibility
Our core project team flew to Oklahoma to give the initial kick-off meeting in-person. During our brief visit, we toured the campuses, discussed branding, and interviewed focus groups to get a better sense of the campus community. After that, the entire project was completed remotely from our office in Lansing. Regular communication allowed our two teams to successfully collaborate and meet project deadlines.
This full-university website launched in scope, in budget, and on time...with a 90-day timeline. Part of that time included gathering feedback from a variety of project stakeholders across 26 departments. In three months we delivered a full-university website, including two subsites, with the stamp of approval from all stakeholders.
NSU deserves a website that engages prospective students; since launch, the “future students” landing page has gone from a 57% to a 17% bounce rate. Half of all visitors to the “visit campus” form are on mobile devices, and they benefit from our responsive development.