Habitat for Humanity of Michigan
Everyone deserves to have a decent, dependable place to call home. Habitat for Humanity of Michigan (HFHM) is one of the largest state networks in the nation, with an affiliate serving almost every county. They support affiliates across Michigan by recruiting volunteers, raising funds, and advocating for safe and affordable housing. Gravity Works created a warm, inviting online space to promote Habitat affiliates, services, and programs across Michigan. We built tools and resources to help Habitat engage with potential and returning volunteers, donors, sponsors, and families in need.
Finding an Affiliate/ReStore
Habitat wanted to make it simple for users to find their nearest Habitat affiliate or ReStore center. At the top of the homepage, a search bar allows users to find locations by zip code or city. For a more visual experience, we connected Google Maps with our search functionality to display location pins. These tools encourage users to get involved with Habitat at a local level and make an impact in their own communities.
Promoting Services & Resources
Creating a Connection with Users
It takes hard work and commitment from many people to build a strong community. We wanted to make it simple for Habitat supporters to get involved and stay engaged. Habitat has a strong social media following, so we created an attractive grid interface on the homepage to display social media posts. The homepage also features upcoming events and a callout to sign up for their newsletter. A dedicated news and events page allows users to browse through all published information.
There are various ways to support HFHM, and monetary donations are just as appreciated as labor donations. While monetary donations are not handled directly on the website, we created an informative donation page to promote all the ways users can give to Habitat. Testimonials and impactful statistics are scattered throughout the website to encourage users to join the cause.